Some newsbits out of this past weekend’s Baltimore Comic-Con for you… (Some comic fan I am…I was in Baltimore flying and out of BWI after speaking at a conference Saturday and had no idea the Con was going on. Damn it!!!)
News on a public Bendis/Kirkman debate, who is taking over on Mighty Avengers and another Mark Millar project going to the big screen after the jump…
Amidst the wave of teaser images, house ads and other clever marketing gimmicks, Marvel comics reached back into it’s 1980’s playbook and pulled out something it hadn’t used in a long time – traditional on-air TV advertising. This 30-second TV spot promoting Marvel’s Secret Invasion aired last night during the Minor League Baseball Championships on ESPN2. The ad leads viewers to embracechange.org, which is really just a link to the Secret Invasion page on marvel.com. With Secret Invasion already 6 issues in, this ad is presumably aimed to boost sales on trade paperback which will be released once the mini-series concludes in November. While it remains to be seen how effective the TV campaign will be, it’s nice to see Marvel pushing their core product – comic books – in a mainstream media venue. That’s something we haven’t seen since the 1980’s ads for G.I. Joe comics.
Monte cristo, it’s been a busy few days. Let’s jump into it:
-Bendis to launch Dark Reign storyline, leaving Mighty Avengers: Marvel uber writer Brian Michael Bendis made an unannounced appearance at the Diamond convention in Vegas last night and certainly left some big news in his wake. BMB said the post-Secret Invasion storyline will be called Dark Reign and will tie in some key Marvel Universe titles. A new title launched out of this includes Dark Avengers that he will write with art by Mike Deodato. As a result, BMB will leave Continue reading Bendis Leaving Avengers, Dark Reign coming, Marvel Noir, Ultimate Avengers, More→
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